When organizing your seminars or other business conferences, you don’t necessarily put hiring a professional photographer on top of your priority list. However, he will certainly bring some added-value to your business image and your corporate communication.
A seminar or conference, is above all a sharing moment. You have things to say, to communicate or to learn and for that purpose you organise a genuine event. It would be a shame, or even perhaps inefficient, to have no trace of it after the event. That is the reason why reaching out to a professional photographer will allow you to improve your brand image, your public awareness and your communication level.
A real photo report for your conference
Hiring a professional photographer to cover your conference or seminar organised by your company, makes sure in both cases that there will be later a full photo report on the event. When I am hired for this particular kind of mission, I always take care of organizing a briefing session with the person in charge of the seminar or conference, so that we can discuss the various advantages of choosing a professional photographer.
A photographer who adapts to the circumstances
As a professional photographer, and thanks to this prior fine tuning, I am able capture the most important instances and the key moments which will highlight the conference or seminar’s success.
Whatever the final subject, the speaker or the guests, a professional photographer must capture, on top of the overall atmosphere, the emotions (interest, amusement, surprise,…) triggered by the speech.
A photographer crafting your communication…
To the question What is a professional photographer going to bring me in a seminar or conference?, the answer is simple: strong communication tools.
Indeed, whether you are the seminar organiser or the conference speaker, choosing a dedicated professional photographer for your event will allow you to get a panel of quality pictures which you will then be able to use according to your needs later on.
… And illustrating your storytelling
Once you get the numerous pictures of your seminar or conference, you will be free to create various communication supports.
You can use them to subtly share your activity on social networks, or use them to ‘tell’ the progress of the day or the moment on your blog. Each time, your professional photographer will have been able to freeze an important moment, to illustrate a point and, ultimately, to help you put your expertise in the spotlight.
You seminar or conference becomes a real event
In the end, thanks to the discretion of your professional photographer and his ability to target the right subject at the right time, you ensure that you get much more than a quality souvenir: you make the event last longer, it becomes more efficient, and you will get a real benefit from it in terms of image and public awareness.
With Focalice, you are choosing a professional photographer available in Brussels, Wallonia and Flanders. Completely autonomous, I can promise you photos which will respond fully to your future objectives, whether it is about enhancing your presence on social media, adding to your newsfeed or simply creating promotional material.
